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How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms
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How to Sell Your Art Online teaches artists to connect directly with collectors to profitably sell their art.
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Détails du produit
- An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art.For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love.How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into a successful art business.Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art marketing.Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.This book provides a complete roadmap for taking control of your creative career, including:Build a Thriving Art Business: Learn effective, real-world business strategies designed to turn your artistic creations into reliable income.Master Online Marketing: Discover how to build an effective website and leverage e-mail, blogging, and social media to connect with buyers.Find Your Niche: Use targeted exercises to clarify the unique story behind your work and attract the collectors who are looking for you.Connect with Collectors: Move beyond the gallery system with practical advice on how to build direct relationships with people who want to buy your art.
| Publisher | Harper Paperbacks |
| Publication date | June 28, 2016 |
| Edition | First Edition |
| Language | English |
| Print length | 192 pages |
| ISBN-10 | 006241495X |
| ISBN-13 | 978-0062414953 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 0.7 x 5.9 x 7 inches (1.8 x 15 x 17.8 cm) |
À qui est-ce destiné ?
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Aspiring Artists
New artists looking to establish their brand and market their work effectively online will find valuable insights.
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Creative Entrepreneurs
Individuals wanting to monetize their artistic skills and create a sustainable livelihood through online platforms will benefit.
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Online Sellers
Those interested in understanding e-commerce strategies specific to art can utilize the book's practical selling techniques.
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Traditional Artists
Artists who prefer in-person sales and exhibitions might not find digital-focused strategies relevant to their practice.
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Corporate Buyers
Individuals seeking corporate art procurement strategies may require resources focused on business-to-business transactions instead.
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Casual Hobbyists
Casual artists not interested in selling their work online may find the content less applicable to their needs.
DESCRIPTION DU PRODUIT
Questions et réponses des clients
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question:
What is the central theme of 'How to Sell Your Art Online'?
répondre: The central theme of 'How to Sell Your Art Online' is empowering artists to harness the digital marketplace to promote and sell their work. The book emphasizes strategies that align with your creative vision, helping you navigate online platforms effectively. For instance, it discusses building an online portfolio, creating a brand, and reaching potential customers through social media. Artists looking to market their passion will find valuable insights that turn their creativity into a sustainable career. -
question:
Who is the author, and what qualifies them to write this book?
répondre: The author of 'How to Sell Your Art Online' is an experienced artist and entrepreneur with a rich background in helping creatives flourish in the online marketplace. Their expertise stems from years of hands-on experience in selling art and guiding fellow artists through the complexities of online promotions. This makes the guidance provided not just theoretical, but practical and relatable for aspiring artists who wish to thrive without being tied to traditional methods. -
question:
What are some specific strategies discussed in the book for promoting art online?
répondre: The book delves into various specific strategies for promoting art, such as leveraging social media platforms, creating engaging content, and utilizing email marketing to build a loyal audience. It emphasizes the importance of storytelling in art, allowing artists to connect with their audience on a personal level. These strategies can be practically applied by artists of any medium looking to expand their reach and engage effectively with their customer base. -
question:
Can beginners understand and benefit from this book?
répondre: Absolutely! 'How to Sell Your Art Online' is designed to be accessible for beginners without prior experience in selling art. The author breaks down complex concepts into digestible insights, making it easier for novice artists. For instance, the step-by-step approach guides them through setting up an online portfolio, ensuring a manageable pathway for those just starting their creative business journey. -
question:
What types of art selling platforms are covered in the book?
répondre: The book covers a variety of online art selling platforms, including traditional online galleries, marketplaces, and even personal websites. It helps artists understand the nuances of each platform, allowing them to choose the best fit for their style and audience. Whether you're considering platforms like Etsy or wanting to build a professional website, you'll find tailored advice readily applicable to your art selling approach. -
question:
Is there a focus on social media within the book?
répondre: Yes, there is a significant focus on the role of social media in the book. It outlines effective strategies for utilizing platforms like Instagram, Facebook, and Pinterest to showcase art. The author provides insights on creating engaging posts and building a community around your work, essential tools for networking and attracting potential buyers in a visually-driven marketplace. -
question:
How does the book help with pricing art for sale?
répondre: The book provides practical guidance on pricing art effectively by analyzing factors such as production costs, market demand, and audience perception. It encourages artists to consider their unique value proposition and offers strategies for testing different price points. This insight can enhance an artist’s ability to set a competitive yet fair price, essential for maximizing sales while maintaining artistic integrity. -
question:
What can readers expect in terms of marketing insights?
répondre: Readers can expect comprehensive marketing insights that cover both foundational and advanced techniques. The book explores how to create marketing plans specifically tailored to art, the importance of branding, and discovering niche markets. These insights are vital for artists aiming to establish a recognizable presence in the crowded online art landscape, helping them cultivate a brand that resonates with their audience. -
question:
Are there any real-life examples or case studies in the book?
répondre: Yes, the book includes real-life examples and case studies of successful artists who have effectively sold their art online. These stories illustrate the application of the strategies discussed, providing inspiration and practical takeaways. Readers can learn from others’ journeys, gaining insights into what works and what challenges to anticipate, helping to shape their own path toward selling art online. -
question:
Where can I buy 'How to Sell Your Art Online' in France?
répondre: You can purchase 'How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms' from Ubuy. Ubuy offers a convenient platform that facilitates buying a range of products including this essential guide for artists. Simply visit Ubuy's website and search for the title to find options and ensure you’re one step closer to enhancing your creative career.
Direct Editorial Review
"The How to Sell Your Art Online book is a must-read for any artist looking to turn their passion into a successful business. Written with a no-nonsense approach, it provides valuable information on email lists, pricing, selling, and most importantly, mindset. The author debunks the myth of the 'starving artist' and offers practical advice that can be applied to today's art market. While some tools and specifics may be outdated since the book was published in 2016, the marketing principles remain solid and timeless. This book serves as a great starting point and framework for artists looking to build their art business online. Highly recommended."
Avis et évaluations clients
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5 étoile
68%
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4 étoile
18%
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3 étoile
9%
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2 étoile
2%
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1 étoile
3%
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Avantages
- Provides valuable information on email lists, pricing, selling, and mindset
- Debunks the myth of the 'starving artist'
- Offers practical advice for artists looking to turn their passion into a successful business
- Marketing principles are solid and timeless
Les inconvénients
- Some tools and specifics may be outdated since the book was published in 2016
Historique des prix du produit
Informations importantes
- Limitations : Pour les produits expédiés à l'international, veuillez noter que toute garantie du fabricant peut ne pas être valide ; les options de service du fabricant peuvent ne pas être disponibles ; les manuels, instructions et avertissements de sécurité des produits peuvent ne pas être dans les langues du pays de destination ; les produits (et les matériaux qui les accompagnent) peuvent ne pas être conçus conformément aux normes, spécifications et exigences d'étiquetage du pays de destination ; et les produits peuvent ne pas être conformes à la tension et aux autres normes électriques du pays de destination (nécessitant l'utilisation d'un adaptateur ou d'un convertisseur le cas échéant). Il incombe au destinataire de s'assurer que le produit peut être importé légalement dans le pays de destination. En cas de commande auprès d'Ubuy ou de ses filiales, le destinataire est l'importateur officiel et doit se conformer à toutes les lois et réglementations du pays de destination.
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Ubuy s'engage à protéger votre sécurité et votre confidentialité. Notre système avancé de sécurité des paiements garantit la confidentialité en chiffrant vos informations lors de la transmission grâce aux protocoles AES (Advanced Encryption Standards) et SSL (Secure Socket Layer). Vos coordonnées de paiement sont 100 % sécurisées car nous ne partageons pas vos informations de paiement avec des vendeurs tiers.
Caractéristiques et avantages
- Learn how to make a successful living as an artist without relying on galleries.
- Find your niche and create an effective website to showcase your work.
- Use e-mail marketing, blogging, and social media marketing to promote your art online.
- Overcome the challenge of self-marketing by learning how to tell your unique story.
- Turn your knowledge into stories that can be shared online and in person to build your art business.
